Pharmaceutical Industry Email Metrics
ChatGPT is a great resource. I recently asked it:
What is the average click-through rate for emails sent by pharmaceutical companies to HCPs?
It replied:
The average click-through rate (CTR) for emails sent by pharmaceutical companies to healthcare professionals (HCPs) varies but typically falls within the range of 2.5% to 3.5%. Recent data suggests that pharma email campaigns targeting HCPs have seen a slight increase in engagement post-pandemic. For instance, in 2021, the average CTR was approximately 2.5% (Email Uplers). Another analysis indicates that optimized email campaigns using techniques like Send Time Optimization (STO) can achieve even higher engagement rates, though precise figures for 2024 are not yet available (DMD).
Sources: