Optimizing Link Tracking in the Outlook Plugin

If tracking who clicks a link is essential, you can just avoid adding multiple recipients in the Outlook plugin. Here’s why:

When you send an email via Outlook, Mobile Locker generates a unique link for the first recipient in the "To" field. If you add multiple recipients, all of them receive the same email with the same link. Since the link is tied to the first recipient, the system cannot distinguish who actually clicked it—all clicks are attributed to that person.

Best Practice for Accurate Tracking

To ensure accurate tracking of link clicks:

• Send separate emails to individual recipients when tracking matters.
• Avoid including multiple recipients in the "To" field if you need specific click data.
• Use unique tracking links where possible.

When It’s Okay to Send to Multiple Recipients

If knowing exactly who clicked the link isn’t critical, you can send the email to multiple recipients without issue. All recipients will receive the same email and link, but tracking will not differentiate between them.

By following these best practices, you can ensure accurate tracking and better insights into recipient engagement.